01
Why does saving the arrangement matter?
Consistency is what makes a run of clips recognisable in a feed, and re-choosing a face on every clip is where consistency quietly dies. Saved styles hold the typeface, size and position across a series, from three saved on Lite 10 up to ten on Lite 50. The free video lets you design and preview, but not keep.
02
Choosing a face for small screens
Typefaces with open shapes, generous spacing and clear differences between similar letters read best on a phone. Look at how the face renders the letter pairs I and l, 0 and O, and rn next to m. If they are easy to confuse at small sizes, viewers will slow down on exactly the words that matter.
Very thin weights and elaborate script faces look elegant in design mock-ups but lose detail when compressed and shrunk. A medium or bold weight survives the journey to a phone screen much better.
Test a candidate face on real footage rather than on a plain background. Letters that look crisp on white can soften noticeably once they sit over a moving picture and pass through platform compression.
03
Matching the face to the channel
A rounded, friendly face suits lifestyle and comedy channels; a clean, geometric one suits business and technology; a heavier, condensed face suits sport and gaming. The font sets a tone before the viewer has heard a word, so choose one that matches what the channel sounds like.
If your brand already has a typeface for its logo or website, using the same or a closely related face in captions ties the clips to the rest of your presence without any extra effort.
04
Size and position together
Size and font cannot be chosen separately. A wide face at a large size may break most sentences onto two lines, while a narrow face at the same size fits them on one. After picking a font, check the longest sentence in a typical clip to see how the lines break.
Position interacts with both. A large face placed low may collide with app buttons at the bottom of the screen. Keep a margin above the bottom edge, and check on a phone that nothing is hidden.
05
When to break the series look
Special episodes, collaborations and seasonal content can justify a different face for a while. Keep the change deliberate and temporary so that it signals something unusual rather than looking like inconsistency.
For clips in a different language, especially one with a different script, choose a face that supports those characters properly. A missing character shown as an empty box is far more damaging than a slightly different style.
06
Pairing the caption face with a hook face
Many series use one face for the running words and a second, bolder one for the headline at the top. The pair should contrast clearly, such as a condensed heavy face for the hook and a rounded medium face for captions, so viewers instantly know which text is which. Two faces that are almost the same look like a mistake rather than a choice.
Limit yourself to two; a third almost always makes the frame look busy.
07
Licensing and availability
Fonts come with licences, and some free-to-download faces are not free for commercial use. If a channel earns money, check the licence of any face you rely on, or choose from widely licensed families.
Keeping the list of approved faces in your style note avoids surprises later.
08
Set it once, keep it for the series
- Choose a face. From the caption typefaces available in the editor.
- Place it and size it. Against the preview, before the clip is produced.
- Save it on a paid plan. So the next clips in the series inherit the same look.
Open the editor on a free clip and try a couple of faces. Nothing to pay.
Questions people ask
- Can I upload my own font file?
- No. The caption faces are a curated set rather than an open upload.
- How many arrangements can I keep?
- Three on Lite 10, five on Lite 30, ten on Lite 50. None on the free video.
- Can I still design one on the free plan?
- Yes, design and preview freely. Saving is the paid part.
- Does this cover colour too?
- Colour sits with brand kits, which follow the same ladder.
- Can each video use a different one?
- Yes, the choice is made per video.
- Does the face change how much fits on a line?
- Yes, noticeably. A wide one runs out of room sooner, so an arrangement that reads well in one may want a shorter line in another.