01
How much source material does a posting week need?
Less than expected. Posting once a day across two platforms is fourteen posts, and the same clip serves both, so it is seven clips. One credit covers ten clips, which means a single recording usually covers a week with room spare. Two recordings a month covers daily posting.
02
Working backwards from a schedule
One clip posted to three feeds is one clip. That single fact is what makes the arithmetic much smaller than it first appears.
| Posting | Clips needed weekly | Recordings monthly |
|---|---|---|
| Once a day, one platform | 7 | Two or three |
| Once a day, three platforms | 7, the same clips | Two or three |
| Five a week, three platforms | 5 | One or two |
| Three a week | 3 | One |
| Twice a day, one platform | 14 | Three or four |
03
Doing the arithmetic for your plan
Write down how many clips you want to post each week, remembering that one clip can go to several platforms. Then estimate how many usable clips a typical recording gives you. Dividing the first number by the second tells you how many recordings you need each week or month.
Most people find the number is smaller than they feared.
04
Allowing for weaker clips
Not every clip from a recording will be worth posting. Assume a portion will be set aside and plan for slightly more recordings than the arithmetic suggests. That margin keeps the schedule safe when a recording turns out thinner than expected.
Keep rejected clips in case they become useful later.
05
Building a buffer
Aim to have at least a week of finished clips ready at any time. A buffer protects the schedule against busy weeks, illness or technical problems.
Refill it during quieter periods.
06
Heavy weeks
Launches, events and seasonal moments may call for more clips than usual. Plan these weeks in advance and record extra material beforehand.
Return to the normal rhythm afterwards.
07
Reusing clips across platforms
Posting the same clip on several platforms multiplies output without extra recording. Adjust captions for each, but keep the clip the same.
This is the simplest way to fill a schedule.
08
Reviewing the plan monthly
Check whether the plan matched reality: how many clips were posted, how many recordings were needed and whether the buffer held.
Adjust the numbers based on what actually happened.
09
Plan from the calendar backwards
- Decide the posting rhythm first. Everything else follows from it.
- Count clips, not posts. One clip posted to three places is one clip.
- Work out recordings per month. Usually two or three, which is far fewer than people expect.
Send one recording and count what a week needs.
Questions people ask
- Where does the arithmetic break down?
- When you post to only one platform. Then seven posts really is seven clips, and the week costs closer to a full run rather than part of one.
- Do I need a new recording each week?
- Rarely. One structured session usually covers two to three weeks of posting, so the recording rhythm runs slower than the posting one.
- Can one clip go to several platforms?
- Yes. A 9:16 clip drops onto every vertical feed without reformatting, which is what makes the arithmetic work.
- And if a week runs heavier than usual?
- Most people absorb it from the same recording rather than adding another, since a single session rarely gets fully used.
- Does anything go unused?
- Usually a third of what comes back, and that is normal rather than waste. The unused ones cost nothing extra.