How do I actually upload it?

Start a post, choose the video option, pick your file, write the text above it, and publish. Upload the file directly rather than linking to it elsewhere, because a native upload plays in the feed and a link does not.

Should LinkedIn video be vertical or landscape?

Vertical works well and is what LinkedIn now pushes, but landscape is far from dead there. If you are cross posting from TikTok or Reels, keep the vertical file and change nothing.

How long should it be?

Short enough that a professional scrolling between meetings will finish it. Under a minute is a safe target, and the ones that do well rarely need more.

Does LinkedIn caption videos automatically?

Do not rely on it. Burned in captions are the version that always shows, and most of this feed is watched on mute in places where sound is awkward.

Where do I find enough video for this?

Usually from something you already recorded: a talk, a webinar, an interview. Your first video with KiroClip Lite is free and needs no card.

How to Post Video on LinkedIn

Uploading it, step by step

Start a post and choose the video option rather than pasting a link.
Pick the file. A native upload plays in the feed; a link makes people leave, and most will not.
Write the text above it. The first two lines are all anyone sees before "see more", so put the point there.
Publish, then answer comments. The first hour of replies does more for a LinkedIn post than anything you do to the video.

What works on LinkedIn that fails elsewhere

The production bar is genuinely lower here. A clip that would look under produced on TikTok often outperforms a polished one on LinkedIn, because the audience is judging the idea rather than the edit.

Works here	Works less well
A clear opinion, said plainly	Trend formats borrowed from TikTok
A moment from a talk or panel	Heavy effects and fast cuts
Something specific to your field	Generic motivational clips
Talking straight to camera	Anything needing sound to work

The bar for production is low. The bar for having a point is not.

The shape and the captions

Vertical is safe and is what the feed favours now. Captions are not optional: a large share of LinkedIn viewing happens in offices and on commutes, where turning sound on is not going to happen.

Burn them into the video rather than trusting the platform to generate them, so the version you approved is the version that plays.

Writing the post text

LinkedIn readers often read the text before or alongside the video. Open with a line that states the insight or question the video addresses, then add two or three short lines of context. Professional audiences respond to specific, useful points rather than general enthusiasm.

Keep hashtags few and relevant.

Choosing clips for a professional audience

Clips that share a lesson, a clear opinion on an industry topic or a practical tip perform well. Personal stories work when they lead to a professional insight. Pure entertainment clips tend to do less well here than on other platforms.

Think about what a colleague would find worth sharing.

Engaging with comments

LinkedIn conversations often happen in comments. Reply thoughtfully, especially in the first hours, and ask follow-up questions. Discussions in comments help the post reach more people.

Thank people who share the post.

Posting from a personal profile or a page

Posts from personal profiles often reach further than company pages. Many businesses have team members share videos on their own profiles, with the company page reposting.

Agree on a consistent approach within the team.

Where the video comes from

Almost nobody films specifically for LinkedIn, and they do not need to. The talk you gave, the webinar you ran, the interview you sat for: all of it is already the right kind of material, and cutting a minute out of it is the entire job.

Your first video with us is free and needs no card, so it costs nothing to see what one recording gives you.

Questions people ask

How do I actually upload it?: Start a post, choose the video option, pick your file, write the text above it, and publish. Upload the file directly rather than linking to it elsewhere, because a native upload plays in the feed and a link does not.
Should LinkedIn video be vertical or landscape?: Vertical works well and is what LinkedIn now pushes, but landscape is far from dead there. If you are cross posting from TikTok or Reels, keep the vertical file and change nothing.
How long should it be?: Short enough that a professional scrolling between meetings will finish it. Under a minute is a safe target, and the ones that do well rarely need more.
Does LinkedIn caption videos automatically?: Do not rely on it. Burned in captions are the version that always shows, and most of this feed is watched on mute in places where sound is awkward.
Where do I find enough video for this?: Usually from something you already recorded: a talk, a webinar, an interview. Your first video with KiroClip Lite is free and needs no card.