01
Where do the differences actually appear?
Advertising and sponsorship disclosure, health and financial claims, political material, and age restriction thresholds. All four are governed by national law rather than platform preference, which is why the platform's own document defers to local terms on exactly those subjects.
02
Where national law overrides platform preference
The platform's own document defers to local terms on exactly these subjects, which is the signal that they are not really platform rules at all.
| Subject | Set by | Varies by country? |
|---|---|---|
| Sponsorship disclosure | Advertising regulators | Substantially |
| Health claims | Health and advertising regulators | Substantially |
| Financial advice | Financial regulators | Substantially |
| Political content | Electoral law and platform policy | Substantially |
| Age restriction thresholds | National law | Yes |
| Video shape and length | Platform only | No |
03
Knowing where your audience is
Your analytics show which countries your viewers come from. If a large share is in a few countries, the rules in those places matter most for you. Check their requirements on disclosure, health claims and age restrictions.
Review this list once or twice a year as your audience changes.
04
Disclosure rules
Requirements for disclosing sponsored content differ between countries, including where the disclosure must appear and which words are acceptable. Following the strictest rule among your main audience countries covers most situations.
Clear disclosure in the clip itself satisfies most regimes.
05
Health and financial claims
Claims about treatments, supplements, investments and returns are regulated differently across countries. A statement that is acceptable in one place can be prohibited in another. Keep claims modest, factual and sourced.
Avoid promises of results in any market.
06
Language and localisation
Posting in a local language can bring your clip under local rules more directly, since the audience is clearly targeted. If you translate clips, check the rules for the markets those languages reach.
Translations should keep any disclosures intact.
07
Where to check
Official regulator websites and platform help pages for each country are the best sources. Industry guides can help summarise, but confirm details with official material.
Keep links to the pages you rely on.
08
A practical default
For most creators, a simple default works: disclose sponsorships clearly in the clip, avoid specific health or money promises, add age restrictions where content is clearly adult, and treat political material with care. That combination satisfies the strictest common rules in most markets without needing a separate process for each country.
Adjust only when a specific market with a large share of your audience has a rule stricter than this default.
09
Work to the stricter standard
- Find out where your audience is. The rules that apply follow the viewer, not only you.
- Check disclosure rules in your main market. This is the one most often missed by creators posting internationally.
- Assume the strictest of your markets. One standard is easier to keep than four.
Make a clip and know where it is going.
Questions people ask
- Do I follow my own country's rules or the viewer's?
- In practice both apply, and platforms enforce against the market where a clip is shown. Working to the stricter standard avoids the question.
- Which subject varies most?
- Advertising disclosure. Requirements differ significantly and the penalties are real rather than reputational.
- Does language change what applies?
- It signals the intended audience, which influences where a clip is distributed and therefore which rules bite.
- Is age restriction the same everywhere?
- No. Thresholds and the categories that trigger them both vary.
- Where do I check?
- The platform's own regional terms and, for anything commercial, a local source. This page is not a substitute for either.