01
Which shape suits which habit?
A monthly plan suits regular posting, because the cost per video falls as you use more of it and the allowance renews whether or not you need it. Paying per piece suits irregular work, where months can pass without a recording and a subscription would be paying for silence.
02
Cost per video at each usage level
The cost per video falls as you use more of the allowance and rises sharply as you use less, which is why regularity rather than volume is what makes a plan efficient.
| Videos used in a month | On Lite 10 | Effective cost each |
|---|---|---|
| 10 | Full allowance used | One tenth of the fee |
| 7 | Three unused | One seventh of the fee |
| 3 | Seven unused | One third of the fee |
| 1 | Nine unused | The whole fee |
| 0 | All unused | Paid for nothing |
03
Working out your real usage
Look back at the last three months and count how many videos you actually processed each month. Not how many you planned, but how many you did. That number tells you whether you are a regular user who benefits from a monthly plan or an occasional one who might prefer paying per use.
Be honest about quiet months.
04
The risk with monthly plans
Monthly plans become expensive when you pay for months you do not use. If your usage is irregular, check whether allowances roll over or expire, and whether you can pause or cancel easily.
Set a reminder to review before each renewal.
05
The risk with paying per use
Paying per use feels flexible but can cost more per video when usage rises. If you start posting regularly, compare costs again.
Usage often grows once a routine forms.
06
Trying before committing
Use any free option or the smallest plan to test the tool on your own recordings before choosing a larger commitment. The trial tells you whether the results are good enough to use regularly.
Judge on your typical footage.
07
Features and limits
Check whether features you need, such as higher resolution or saved styles, differ between plans. The cheapest option is not always suitable if it lacks something essential.
List the features you actually use.
08
Reviewing periodically
Your posting rhythm will change over time. Review your plan every few months against actual usage.
Adjust up or down as needed.
09
Match it to how you actually work
- Count the months you would actually use it. Irregular work makes a subscription expensive per clip.
- Start at the smallest tier. Ten videos a month covers most regular posting.
- Move up when you run out consistently. Not after one busy month.
Use the free video first and count from there. Nothing to pay.
Questions people ask
- How do I know which shape I am in?
- Count the months in the last year where you would have recorded something. Nine or more and a monthly plan is clearly cheaper per clip. Four or fewer and it is not.
- What is the failure mode of each?
- A subscription fails by paying for quiet months. Paying per piece fails by making you hesitate before every run, which is how people quietly stop posting.
- What if a month is quiet?
- That is where a monthly plan is least efficient. It is the main argument for waiting until posting is regular.
- Can I try before committing?
- The first video is free, at 720p with a small corner mark, which is enough to judge the output.
- Does the shape change what I can make?
- Not what, only how freely. The hesitation is the real cost of paying per piece, and it does not show up in any comparison of prices.