Nobody rewatches a webinar

The recording sits in a folder because a ninety-minute file is not something anyone opens twice. In pieces it becomes something people actually finish.

01

Which parts are worth keeping?

The answers, almost always. A webinar's teaching sections are usually built to be delivered in sequence and read poorly out of order, while the question section is already made of self-contained units, because each answer stands on its own by design. That is why the Q and A portion of an old webinar tends to yield more usable clips than the presentation did.

02

Sorting an archive

RecordingStill usable?First to try
Explaining how something worksYes, for yearsStart here
Answering audience questionsYesEach answer is a clip
Announcing a releaseNoAged immediately
Quoting prices or figuresCheck them firstThey may have changed
A guest presenterPermission questionAsk before publishing extracts

03

Mining the question section

The questions from attendees are usually the best source of clips. Each question is a self-contained problem a real person had, and each answer resolves it. Start there when looking for moments to share.

Rephrase the question on screen if the attendee's wording was unclear or they are not identifiable in the recording.

04

Updating outdated details

Old webinars may mention prices, product versions or dates that have changed. Avoid clips that include them, or add a short note in the post text. The core advice often remains useful even when details have moved on.

Check the facts before posting each clip.

05

Slides that read on a phone

Webinar slides were designed for a laptop screen. Choose moments where slides are simple, with a single chart or a short statement, or moments where the presenter speaks without slides.

If a slide is essential but hard to read, consider a wider shape for that clip.

06

Respecting attendees

Attendees who spoke or appeared on camera did not necessarily expect public clips. Leave out identifiable attendees unless they agree.

The presenter's answers alone usually make the point.

07

Pointing to the full recording

If the full webinar is available on demand, mention it in the post text. Clips can bring new viewers to the full session and even to future webinars.

Track how many sign-ups come from clip traffic.

08

Turning a series of webinars into a library

If you ran a series of webinars, the combined question sections often cover most of what your audience wants to know. Grouping clips by topic across several sessions creates a library of short answers that new viewers can browse, far more approachable than a list of ninety-minute recordings.

Give each clip a title phrased as the question it answers, so viewers and search can find it easily.

09

The folder is full of unused material

  • Start with the question section. Each answer is already a complete unit.
  • Skip the walkthrough slides. Sequential teaching rarely survives being lifted out.
  • Publish over weeks, not at once. A backlog is more useful spread out.

Open one old webinar and see what is still in it. Nothing to pay for the first.

Questions people ask

Is there a limit on webinar length?
Ten hours per video, on every plan. What the plan sets is the cost: one credit per three hours on Lite 50, per two on Lite 30.
Do I need the slides?
Not for the selection. They matter to which shape you export.
Will the deck still be legible?
Choose 4:5 or 1:1 when they carry the point.
What if the webinar is a year old?
Age rarely matters if the content still holds. The filming is already paid for.
Can I choose sections myself?
On a paid plan you can nominate the answers yourself.

Read next

01Webinars you attendedGuide02How old is too oldGuide03Word by word captionsGuide