01
How does anyone actually reach a link?
Through the profile. On most vertical feeds, post text is plain text and the only clickable destination is the single link on the account page. That means every clip pointing somewhere is asking the viewer to leave the video, open the profile, and tap again, which is where nearly all of them stop.
02
The journey to a link
Post text is not clickable on most vertical feeds, so the profile is the only route and every clip pointing somewhere is asking for two taps.
| Step | Typical drop | Can you remove it? |
|---|---|---|
| Watching the clip | Most viewers leave here | Only by making it better |
| Tapping the profile | Most of the rest leave | No |
| Tapping the link | Most of the rest leave | No |
| Completing anything | Most of the rest leave | Partly, by matching the destination |
| Reading a URL aloud | Almost nobody types it | Do not do this |
03
Making the profile link worth the trip
If the viewer is going to leave the clip, open your profile and tap again, the page at the end of that journey has to match what the clip promised. A link page with twenty buttons makes somebody who came for one product hunt for it, and most of them give up. Put the item from your most recent clip at the very top, name it the way you said it out loud, and remove anything that has not been mentioned for a month.
Label buttons with the thing, not the shop: "The desk lamp from Tuesday's video" is easier to find than "Amazon store". When a viewer has to remember which clip they came from and match it to a vague label, you lose them at the last step, after they already did the hard part.
04
Saying it in a way people remember
Viewers do not keep a link in their head, but they do keep a word. Give the item a short, repeatable name and use it both in the clip and on the link page. "Search 'blue lamp' in my links" gives people something to look for, and it works even if they only come back to your profile the next day.
Mention the link once, near the end, after the clip has already been useful. A request at the start competes with the reason people stayed, and a request repeated three times reads as an advert. The viewers who reach the final seconds are the ones most likely to act, so that is where the ask belongs.
05
Tracking what actually converts
Most affiliate programmes let you create separate tracking tags. Use a different tag for each platform, and ideally for each clip that drives traffic, so the dashboard tells you which piece of content earned the sale rather than just which month was good.
Look at clicks and purchases separately. A clip that sends hundreds of clicks and no sales usually means the product page did not match the expectation the clip set. A clip with few clicks but a high purchase rate is often worth remaking, because it reached exactly the right people and only needed a larger audience. Over a quarter, those two numbers tell you far more than views ever will.
06
Earn the second tap
- Point at the profile, not at a URL. Reading out an address is asking for something nobody does.
- Keep one destination live at a time. A single link that matches the current clip beats a list.
- Expect a large drop at each step. Two taps is a long journey from a feed.
Make a clip good enough to be followed.
Questions people ask
- Can I put a link in the post text?
- You can write one, and on most vertical feeds it will not be clickable. It also pushes the readable part of your text out of view.
- Do link pages help?
- They give you more than one destination at the cost of an extra step. Whether that trades well depends on how many destinations you genuinely need.
- Does mentioning a link hurt reach?
- The claim circulates widely and is poorly evidenced. What is certain is that most viewers do not follow one.
- Do I need to disclose an affiliate arrangement?
- In most markets yes, and it is treated as sponsorship rather than as a technicality.
- What converts better than a link?
- Being worth following. A viewer who returns for the next clip is worth more than one who taps once.