One look, every clip

01

Who actually needs more than one kit?

Anybody producing for more than one account. An agency or a social manager handling several clients otherwise resets colours on every clip and eventually ships one in the wrong palette. Kits go from three on Lite 10 to ten on Lite 50, which covers a real client roster.

02

What a saved style holds

Three saved styles on the entry tier, five in the middle and ten on the top. The free video lets you design and preview without keeping.

03

Deciding what belongs in a kit

Start with two colours rather than five: one for the words and one for emphasis or the background band. Most brands have a longer palette, but on a small phone screen only a couple of colours register. Pick the ones people already associate with the brand, and check they stay readable over typical footage.

Then choose one caption look and one hook look and stop. The purpose of a kit is to remove decisions, and a kit with too many options brings the decisions back. Anything used only once in a while can live outside it.

Test the chosen colours on the kinds of footage the brand actually produces. A pale yellow that looks elegant on a dark studio background disappears on a bright outdoor shot, and a navy that matches the logo vanishes on a dark sweater. If one colour fails on common footage, pair it with an outline or a band behind the text rather than dropping it from the kit. Brand recognition and readability do not have to compete if the kit accounts for both from the start.

04

Handing a kit to someone else

Write a few lines explaining when to use each part: which colour marks a key word, where the hook sits, which look is for guest episodes. A kit without instructions gets applied inconsistently the first time a new person picks it up.

Keep an example clip for each client alongside the kit. A single finished clip shows the intended result faster than any written description, and it gives new team members something concrete to match.

05

Refreshing a look without losing recognition

Brands change colours and fonts every few years. When that happens, change the kit in one step rather than drifting over several weeks, and consider a short note or a first clip that introduces the new look. Viewers accept a deliberate change far more readily than a gradual one that looks like a mistake.

Keep the old kit saved for a while. You may need to produce a follow-up to an older clip, and matching its look keeps the pair consistent.

06

An example kit for a small agency

An agency handling three clients might keep one kit per client: client A with navy text on a soft white band and a yellow emphasis colour, client B with white text, a black outline and a red emphasis colour, client C with a rounded face and a pastel band. Each kit also records where the hook sits and how it is phrased. Switching clients then means switching kits, not rebuilding a look from memory.

Name kits after the client, not after the colours.

07

Make a run of clips look like a series

• Build a kit. Colours and caption styling for one brand.
• Apply it to a video. Every clip from that video inherits it.
• Switch kits per client. Rather than setting the look up again each time.

Try the styling on a free clip before committing to anything. No card needed.

Questions people ask

Are kits available free?

You can design and preview one on any plan, but saving it is paid.

How many can I keep?

Three on Lite 10, five on Lite 30, ten on Lite 50.

How is this different from a saved subtitle style?

Saved styles hold the typeface, size and position. Kits hold the branding around them, and they follow the same ladder.

Can I change a kit later?

Yes, and clips made afterwards pick up the change.

Does it apply to the hook as well?

The hook sits in the same frame and follows the same look.