Which plans remove the mark?

All the paid ones, starting at Lite 10.

It renders at 720p and carries a small corner mark.

Can I add my own logo?

Consistent caption styling and colours are what brand kits hold.

Does a watermark affect reach?

Not directly, but it changes how the clip is read before it is watched.

Can I get a clean copy of a free clip?

Not from the one you already have. Sending the video through again on a paid plan produces it without the mark, and that counts as a new run.

Should Your Clips Have a Watermark

Which one hurts?

The tool badge. A viewer who recognises another product's corner mark has learned something about your process rather than your content, and it reads as recycled before the clip has been judged. Every paid plan here renders with nothing in the corner. The free video carries a small mark, which is the honest trade for a video that costs nothing.

Whose mark, and what it means

Mark	Argued effect on reach	Basis
A rival platform's logo	Real	Platforms have said they favour native material
An editing tool's mark	None evidenced	Creator inference only
Your own logo	None	It is your material
No mark at all	None	The default on paid plans here
A mark from saving out of an app	Real	It is the rival platform case

Designing your own mark

If you add your own branding, keep it small, simple and consistent: a handle or a small logo in the same corner of every clip. It should be readable at a glance without drawing attention away from the content.

Avoid the bottom and right edges, where apps place their own buttons and text.

When your mark helps most

Your own mark helps when clips get shared or reposted beyond your account. Viewers who see a clip elsewhere can find you from the handle. It matters most for content likely to spread, such as funny moments or useful tips.

For content mostly seen on your own profile, it matters less.

Avoiding other tools' badges

Export clean files from any tool you use for publishing, and never reuse a clip downloaded from another app with its logo attached. A badge from somewhere else distracts viewers and suggests recycled content.

Keep clean masters in one folder for all platforms.

Balancing branding and content

Too much branding, such as large logos, animated intros or constant on-screen handles, can make clips feel like adverts. Viewers stay for content, so let it lead.

A small, steady mark is usually enough.

Testing on your audience

If you are unsure, try clips with and without your mark over a few weeks and compare retention and shares. Differences are often small.

Choose what feels right for your brand.

Clean copies for partners

When a guest, client or partner wants to share a clip on their own account, give them a version without your mark, or with theirs if you agreed to that. It makes the clip feel native on their profile and makes them far more likely to post it.

Keep both versions labelled clearly in your folders.

Recognition, not attribution

Drop the tool badge. Any paid plan renders clean at up to 1080p.
Consider your own mark carefully. Consistent caption styling often does the recognition job better.
Keep it out of the corners. That is where platform interface elements sit.

Take the free video first and judge the output honestly. No card needed.

Questions people ask

Which plans remove the mark?: All the paid ones, starting at Lite 10.
And the free one?: It renders at 720p and carries a small corner mark.
Can I add my own logo?: Consistent caption styling and colours are what brand kits hold.
Does a watermark affect reach?: Not directly, but it changes how the clip is read before it is watched.
Can I get a clean copy of a free clip?: Not from the one you already have. Sending the video through again on a paid plan produces it without the mark, and that counts as a new run.